Wednesday, September 1, 2010

Redesigning the American bill

Dowling Duncan redesign the US bank notes

Dowling Duncan a design firm in America has taken on a task to modernize the American Bill. everything on the note has change apart from the value of the money. The new bills have more meaning and are design in a smarter, more convenient way.

Richard Smith states that he ‘wants to rebrand the US Dollar, rebuild financial confidence and revive our failing economy.’


 5 dollar bill 

the notes have been redesigned in there size also, the width is thinner and the less value notes have the shorter they are. The design is also made vertically.   

When stacked on top of each other it is easy to see how much money you have. It also makes it easier for the visually impaired to distinguish between notes.

Notes are determined by there color and recognized by there color so making bright vibrant colors was there idea. 

this 5 dollar note represents the five biggest native American tribes this is Americas history, the themes to the notes is to represents good changes America has made or good parts in history for Americans. The text is clear on the notes and easy to read, and layout design is vertical as it is more common that we handle notes in vertical form.